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Cultural and economic strategy using creative industries as diplomatic tools
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UK-India ties on screen: why Starmer’s YRF visit is a diplomatic game-changer
Invezz· 2025-10-08 17:32
Core Perspective - The visit of United Kingdom Prime Minister Keir Starmer to Yash Raj Films (YRF) studio in Mumbai represents a strategic shift towards leveraging creative industries as diplomatic tools to enhance trade and investment opportunities [1] Group 1: Cultural and Economic Strategy - The visit is part of a renewed cultural and economic strategy that emphasizes the importance of creative industries [1] - Creative industries are viewed as powerful instruments for shaping international relations and fostering economic ties [1]