Core Insights - Shanghai has launched a new cultural and tourism IP featuring five cute idol groups made up of internet-famous animals, aimed at attracting tourists during the Spring Festival [1][3][10] Group 1: Cultural and Tourism IP Launch - The five idol groups are composed of beloved animals that have gained popularity among citizens and tourists, each with a unique personality [4][5] - The initiative is expected to inject fresh vitality into Shanghai's cultural and tourism market [1][6] Group 2: Marketing and Promotion - A viral 1-minute Chinese New Year greeting video featuring the cute idols at iconic landmarks has contributed to the IP's popularity [7] - Major attractions like Shanghai Disneyland and Legoland Shanghai Resort have engaged with the campaign, resonating emotionally with the public [8] Group 3: Experience and Engagement - A series of immersive experiences, including a Shanghai Pass privilege package and special Spring Festival tickets, have been introduced to enhance visitor engagement [9] - The cute idol images will be showcased at Shanghai Hongqiao International Airport, serving as ambassadors for the city's cultural and tourism industry [9]