Core Insights - The campaign "Step into Thainess – Shop like a Thai" aims to enhance tourism and position MBK Center as a Cultural Shopping Destination by integrating Thailand's culture with shopping experiences [1][2] - The initiative targets all generations, emphasizing the warmth and friendliness of Thai shopping, alongside cultural events that create lasting impressions [1][2] Campaign Details - The campaign video showcases tourists' experiences and highlights the unique aspect of bargaining in Thai culture, which travelers appreciate [2] - Elements like 'Khon Dance' and 'Muay Thai Fight Night' are incorporated to provide a memorable experience and promote Thailand's soft power [2][8][9] Tourist Insights - MBK Center has received accolades such as the Travelers' Choice Awards 2025 and Trusted Thailand certification, affirming its status as a must-visit destination in Bangkok [3] - The shopping preferences of tourists vary by region, with Europeans favoring souvenirs, Asians enjoying haggling, and Middle Eastern tourists appreciating the variety of products [7] Shopping Experience - MBK Center offers a diverse range of products, from fashion to IT, and includes trendy Thai souvenirs [4] - Health and beauty clinics, supermarkets, lifestyle shops, and various restaurants are available, enhancing the shopping experience [5][6] Cultural Activities - Free performances of Khon dance are held monthly, showcasing traditional Thai culture [8] - Muay Thai Fight Nights are popular events that attract both locals and tourists, held twice a month [9]