Core Insights - Lifeway Foods, Inc. celebrates its 40th anniversary as a leader in the kefir and fermented probiotic products market, showcasing new innovations at Natural Products Expo West 2026 [1] - The company introduces two new products: Muscle Mates™, a functional beverage with 20 grams of protein and 5 grams of creatine, and Probiotic Kefir Butter™, a cultured butter available in various flavors [1] - Lifeway emphasizes the growing consumer demand for protein and probiotics, projecting the cultured dairy market to exceed $75 billion over the next decade [1] Product Innovations - Muscle Mates™ is designed for pre-workout and post-workout recovery, featuring 12 live probiotic cultures [1] - Probiotic Kefir Butter™ is low in lactose and crafted for flavor and versatility, catering to consumer preferences for premium butter [1] Market Position and Growth - Lifeway Foods is recognized as a leading supplier of kefir in the U.S. and has received multiple accolades, including being named one of America's Growth Leaders by TIME [1] - The company’s products are distributed across various countries, including the U.S., Mexico, and France, highlighting its international reach [1] Event Participation - Lifeway will engage attendees at Expo West with product sampling, book signings, and wellness-focused activities, reinforcing its commitment to gut health innovation [1]