Price Cuts Initiative - Asda has announced significant price reductions on 956 products, averaging a decrease of 6%, with some items seeing reductions greater than 30% [1][2] - Key items affected include pantry staples such as pasta, cooking sauces, tea, and coffee [1] Specific Price Changes - Notable price changes include Yorkshire Tea (240-bag pack) reduced from £6.32 to £5, Asda gravy granules now at 69p from £1, and Asda Chicken Tikka Masala (392g) dropping from £2.40 to £1.57 [2] - The Free From category has also seen a 15% reduction on 49 products [2] Customer Support and Market Context - The price cuts are a response to Asda's income tracker findings, indicating lower-income households face a weekly shortfall of £74 between earnings and essential expenditures [3] - Asda aims to support families during a financially challenging period, especially as living costs rise [3][4] Leadership Changes - Asda has appointed Chris Chalmers as vice-president of customer data and loyalty, effective January 2026 [4][5] - Chalmers will oversee the strategic development of the Asda Rewards loyalty program and enhance customer relationship management [5][6] Strategic Importance - The role of Chalmers is deemed strategically critical for building stronger customer relationships through improved data usage and digital experiences [6]