Core Insights - Verizon Business has launched My Biz Plan, a customizable wireless plan designed specifically for small and midsized businesses (SMBs), allowing them to pay only for what they need [1][6] - The plan offers unlimited calling, data, and texting, with the ability to add or remove business add-ons as required, providing flexibility and control to small business owners [3][6] Pricing and Offers - From April 10 to June 10, Verizon Business is offering a special introductory discount of 15% off the core monthly plan price for any new line added to My Biz Plan, applicable for 36 months [5] - Small business owners can obtain 5 lines for $25 per line per month with auto pay and paper-free billing, making it one of the best deals available [5] Unique Features - My Biz Plan includes a 3-year price lock guarantee, ensuring that the core monthly plan price remains unchanged, excluding taxes and fees, providing peace of mind for small business owners [9] - The plan incorporates Verizon Business Mobile Internet Security to protect devices against malware, ransomware, and phishing, with additional security add-ons available [9] Market Context - According to the 2024 State of Small Business Survey, many small businesses face challenges in managing costs while investing in necessary tools and internet access for growth, which My Biz Plan aims to address [6] - Verizon generated revenues of $134.0 billion in 2023, indicating its strong market position and commitment to innovation in meeting customer needs [8]