Core Insights - Sally Beauty is launching its "Holiday Beauty at Home" campaign to provide consumers with affordable beauty solutions for hairstyles and nails at home, emphasizing expert advice and deals throughout the holiday season [1][4][5] Campaign Details - The campaign features a comprehensive shopping guide with expert tips and influencer recommendations, including tutorials on styling natural hair and creating trendy nail looks [3][5] - Early Black Friday deals began in November, allowing consumers to save on popular beauty products leading up to and through December [4] Influencer and Trend Engagement - Sally Beauty collaborates with top influencers to provide exclusive product recommendations and styling tips, tapping into popular trends such as Coffee Aesthetic and Dark Feminine Energy [5][6] - The retailer has created shoppable mood boards to help consumers achieve these trends at home [5] Partnership and Promotion - Sally Beauty is the official brand partner for Brandy & Monica's "The Boy is Mine" U.S. Tour, promoting holiday beauty inspiration through concert stops and digital campaigns [6] Product Expansion - The company is expanding its product offerings to include trending fragrance brands, launching online throughout November [9]