Product & Pricing Strategy - American Express raised the annual fee for its Platinum card to $895 [2] - The increased fee includes a "premium theme" that turns the app dark [2] - The dark mode theme is presented as a cardholder perk alongside benefits like restaurant points and rental car insurance [3] - The offering is compared to BMW charging $500 for slightly faster car performance, highlighting perceived overpricing [5] Customer Perception & Value - The value proposition of dark mode as a premium feature is questioned [1][2] - The offering is described as "ludicrous" and indicative of the credit card industry's excesses [5] - The aesthetic appeal of the dark mode app is acknowledged [3] - The new app features include welcome bonus progress tracking and account setup tasks in one dashboard [5]

Design & User Experience - Dark mode is more than a trend; it reflects how we live, work, and see [1] - Dark interfaces can be a tool for clarity, focus, and emotional impact [1] - Strong design should function effectively in both light and dark environments [1] Branding & Aesthetics - Design should consider brand identity in both light and shadow [1] - Designers are challenged to think beyond aesthetics [1] Technology & Trends - Dark mode is a response to modern lifestyles [1]