Core Viewpoint - PAR Technology has agreed to acquire Bridg for $27.5 million, aiming to enhance its data-driven customer activation capabilities in the foodservice sector [1][2] Group 1: Acquisition Details - PAR Technology will acquire all assets of Bridg for a total purchase price of up to $30 million, with payment made in common stock [1] - The transaction is expected to close in the current quarter, pending customary closing conditions [6] Group 2: Strategic Objectives - The acquisition aims to link loyalty and in-store transaction data for restaurant, retail, and consumer packaged goods (CPG) operators, enhancing PAR's capabilities [2][4] - Bridg's Identity Resolution platform will enable the conversion of in-store transactions into customer profiles, linking previously unidentified shoppers to first-party data [3][4] Group 3: Expected Benefits - The integration is designed to allow brands to activate offers for a broader set of shoppers and personalize customer journeys at scale [5] - The unified data set is anticipated to support closed-loop attribution models, enabling measurement of campaign impacts across customer interactions [5]