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OYO parent company Oravel Stays rebrands to Prism
Yahoo Finance· 2025-09-09 16:37
Group 1 - The parent company of OYO, Oravel Stays, has rebranded to Prism to reflect its expanded global portfolio and long-term vision [7] - The new identity, Prism, symbolizes clarity, diversity, and the full spectrum of brands within the company's ecosystem, which includes OYO, Townhouse, Sunday, and Palette [7] - The rebranding follows OYO's acquisition of G6 Hospitality for $525 million, which included the Motel 6 and Studio 6 brands, with plans for accelerated growth in the U.S. [7][4] Group 2 - Prism aims to establish a future-ready corporate architecture that aligns its expanding portfolio with its long-term vision [3] - The company plans to enter new categories and geographies, particularly focusing on the extended stay Studio 6 brand for growth [4][5] - Since its founding in 2012, OYO has expanded to over 35 countries worldwide [5]