Workflow
De - risking portfolios
icon
Search documents
Ultrawealthy families are pouring billions into private credit and real estate, but cutting back on early-stage startups
Business Insider· 2025-10-22 14:08
The richest families in North America are quietly reshaping how they invest their money — trading the high-risk thrill of startups for the steady pull of private credit and property. As of August, private markets accounted for 29% of the average family office portfolio in North America, according to the North America Family Office Report 2025.The report — produced by Campden Wealth, a London-based family office research firm, and RBC Wealth Management, the wealth management arm of the Royal Bank of Canada ...