Core Insights - The Trade Desk faces increasing competition from Amazon, which has partnered with Netflix to allow advertisers to use Amazon's DSP for ad purchases on the platform starting in Q4 [1][2] - Amazon's strategy aims to surpass The Trade Desk and Google to become the leading DSP globally, intensifying the rivalry between the two companies [2] - Morgan Stanley downgraded The Trade Desk's stock from overweight to equal-weight and reduced the price target from $80 to $50, citing execution concerns and competition in the connected-TV space [3][4] Company Performance - The Trade Desk's shares fell over 10% on the day of the news and have declined over 60% year-to-date [4] - Analysts from Lightshed Partners noted that it is evident The Trade Desk is under significant competitive pressure [9] Market Dynamics - Amazon has been securing key media partnerships that previously benefited The Trade Desk, including recent deals with Roku and Disney [3] - The Trade Desk's CEO, Jeff Green, downplayed Amazon as a competitor, but this perspective has not gained traction among analysts [8] Company Response - A spokesperson for The Trade Desk emphasized the company's belief in an open and competitive marketplace, suggesting that competition could enhance their opportunities [10]