Core Insights - Target is evolving its New York City location in SoHo, introducing experiential areas and event programming by 2026 and beyond [3] - The new store format was completed in four months and reflects Target's commitment to style and design, as stated by the chief guest experience officer [4] - Incoming CEO Michael Fiddelke emphasizes the importance of design-led merchandising as a core priority for future growth [5] Store Features - The SoHo store includes a rotating showcase called "The Drop," a "Broadway Beauty Bar," and a "Gifting Gondola" for exclusive merchandise [6] - A seasonal edit named "Curated By" features selections in partnership with influencers, starting with comedian Megan Stalter [6] - The store also features a "Selfie Checkout" area to engage customers [6] Financial Strategy - Target's third quarter earnings showed declines in net sales, comps, and earnings, prompting the announcement of an additional $1 billion investment in 2026 [8] - The total capital expenditure planned is $5 billion, aimed at supporting new stores, remodels, and enhancements in technology and digital fulfillment [8]