"Innovation in diagnostics only creates value when it reaches the people who use it every day—clinicians, laboratories, and patients." Claudia Marcela Riaño Caro Post this The program combined data-driven market analysis, localized commercial strategy, and structured clinical and technical education to ensure alignment between diagnostic solutions and local healthcare system needs. "Expanding diagnostics in emerging markets requires more than technology alone," said Riaño. "It requires trust, education, an ...