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Hims & Hers Plunges 39.2% in 3 Months: Time to Hold the Stock or Sell?
ZACKS· 2026-01-08 15:56
Core Insights - Hims & Hers Health, Inc. (HIMS) has faced significant short-term losses, with a stock decline of 39.2% over the past three months, compared to an 18.9% decline in the industry and gains of 7.6% and 4.1% in the sector and S&P 500, respectively [1][7] Recent Developments - HIMS has entered the Canadian market through the acquisition of Livewell and expanded into the U.K. with the launch of the Hers platform, aimed at providing holistic weight management care [2][15] Financial Performance - In Q3 2025, HIMS reported strong revenue growth driven by an increase in subscribers and higher monthly online revenue per subscriber, although the bottom-line performance was weak, and margins declined [3][9] Market Position - HIMS' stock performance has lagged behind peers such as Teladoc Health, which saw a 14.5% decline, and Doximity, which experienced a 35.9% drop [7][9] Revenue Estimates - The Zacks Consensus Estimate for HIMS' revenues for Q1 2026 is $628.8 million and $2.76 billion for the full year, with earnings per share estimates at 14 cents and 59 cents, respectively [7][20] Growth Model Challenges - HIMS faces pressures from weak margins and the need for effective integration of recent acquisitions, which could impact operational performance and investor sentiment [9][13] Marketing Dependence - The company heavily relies on marketing for customer acquisition, which poses risks related to efficiency and rising advertising costs, potentially affecting profitability [10][24] Subscriber Behavior Concerns - There are concerns regarding subscriber retention and engagement, as changes in consumer preferences could significantly impact revenue growth [11][24] Regulatory and Supply Risks - HIMS acknowledges exposure to regulatory changes and supply constraints related to personalized offerings, which could disrupt revenue momentum [12][24] Financial and Execution Risks - The acquisition-driven expansion introduces integration and forecasting risks, with ongoing adjustments in purchase accounting that may affect reported results [13][14] Valuation Insights - HIMS' forward 12-month price-to-sales ratio is 2.9X, lower than the industry average of 4.9X but higher than its three-year median of 2.6X, indicating potential for growth if performance aligns with market expectations [17][25]