Core Insights - Brera Holdings PLC has signed a letter of intent to launch the PLAY LEAP digital fan engagement platform in partnership with Leap Sport Digital Ltd., starting with its Italian Serie B club, S.S. Juve Stabia [2][3] - The initiative aims to modernize the fan experience by allowing fans to engage through daily challenges, video uploads, and voting on content, creating a gamified digital ecosystem [3][4] - The PLAY LEAP platform is designed as a Software-as-a-Service (SaaS) solution, focusing on monetization through usage, brand activations, and fan insights [4][6] Company Strategy - The integration of PLAY LEAP is part of Brera Holdings' strategy to enhance fan engagement and create scalable, recurring digital revenue [4][5] - The platform targets Gen Z and Alpha fans, emphasizing interactivity and creativity in sports experiences [5] - Brera Holdings plans to expand the platform across multiple clubs in its international portfolio following the initial launch with Juve Stabia [5] Revenue Model - The revenue model includes active user tiers where clubs pay only for engaged fans, ensuring alignment of ROI with community growth [6] - In-app sponsorships will provide custom-branded challenges and premium inventory for sponsors [6] - Real-time analytics will enable clubs to optimize fan marketing and unlock new partner value [6] Company Background - Brera Holdings is focused on expanding its portfolio of emerging football and sports clubs, building on the legacy of Brera FC [7] - The company has made strategic acquisitions and investments, including a 90% stake in Fudbalski Klub Akademija Pandev and a majority stake in UYBA Volley [8] - As of February 12, 2025, Brera holds a 38.46% equity interest in Juve Stabia, marking a significant expansion of its business model [9]

Core Insights - Sports.com has been announced as the Headline Event Partner for Soccerex Europe 2025, a premier global football business event taking place from May 19–21 at the Johan Cruyff Arena in Amsterdam [1][2] - The partnership aims to enhance Sports.com's position as a leader in sports content and digital fan engagement, aligning with their vision for growth in the global soccer ecosystem [2][3] Company Overview - Sports.com is a digital sports platform focused on delivering innovative content and fan engagement experiences within the sports industry [4] - The company is dedicated to expanding the global soccer ecosystem through partnerships with leading organizations and influencers [4] Event Details - Soccerex Europe 2025 will feature high-level networking, content, and deal-making, bringing together influential figures in football, including club executives, federation leaders, and investors [1][2] - The event will include keynote sessions, curated panels, exhibitions, and tech showcases, with participation from major football organizations such as FIFA and LaLiga [6] Leadership Representation - Key representatives from Sports.com at the event include Marc Bircham, Tamer Hassan, Dennis Wise, and Ant Middleton, who will host exclusive sessions on various topics related to the global soccer industry and digital fan engagement [2][6] Promotional Offer - Sports.com is offering a 20% discount for attendees of Soccerex Europe 2025, with a promotional code available for ticket purchases [3]