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成都63类产品已用上数字标签
Xin Lang Cai Jing· 2025-12-25 18:26
Core Viewpoint - Chengdu is actively responding to national and provincial requirements for the promotion and application of digital food labels, aiming to enhance food safety and transparency in the supply chain [3]. Group 1: Digital Label Implementation - 63 categories of products, including dairy and condiments, have adopted digital labels, with a total market supply exceeding 110 million items [3]. - Companies can customize the content of electronic food labels based on the national standard GB 7718-2025, allowing for the display of traceability information, corporate culture, and consumption suggestions [3]. Group 2: Consumer Engagement and Feedback - A local beverage company has implemented digital IDs for approximately 88 million cans, enabling consumers to access ingredient lists, allergen information, and quality inspection reports through scanning [3]. - The digital label platform includes a complaint and feedback mechanism for consumers to report product issues [3]. Group 3: Collaborative Ecosystem - The digital label initiative fosters a collaborative ecosystem involving government, enterprises, and consumers, aiming to enhance information transparency and brand value for Chengdu-produced food [3]. - Chengdu's market supervision authority is providing one-on-one technical guidance to ensure accurate implementation of digital label technology while preventing issues like forced personal data collection [3]. Group 4: Future Expansion Plans - Chengdu plans to use the existing 20 companies and 63 product categories as a foundation to summarize effective models and practical experiences for promoting digital labels in specialty and small-packaged food sectors [3]. - The city aims to expand the range of applying companies and products while exploring deeper integration of digital labels with smart regulation, green packaging, and consumption upgrades [3].