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Zillow and Berkshire Hathaway HomeServices team up to empower agents, supercharge listings using Showcase
Prnewswireยท 2025-08-26 18:05
Group 1 - Zillow and Berkshire Hathaway HomeServices have entered an agreement to provide U.S.-based agents access to Zillow Showcase, an AI-powered premium listing experience [1][2] - The partnership aims to equip agents with advanced technology and digital marketing tools to enhance their competitiveness in the real estate market [2][3] - Zillow Showcase listings are expected to expedite sales, with properties selling for 2% more and being more likely to go pending within the first 14 days on the market compared to non-Showcase listings [3][4] Group 2 - The Showcase product features an interactive design that includes high-resolution images and room-by-room photo organization, which increases exposure and engagement with potential buyers [3][4] - Continuous enhancements to Showcase, such as the introduction of SkyTour, aim to provide a more immersive home shopping experience [4] - Agents can access performance dashboards for their Showcase listings, allowing them to track data and analytics for better decision-making [4] Group 3 - Berkshire Hathaway HomeServices has approximately 45,000 real estate professionals and over 1,400 offices globally, completing more than USD 127.7 billion in real estate sales in 2024 [7][8]