Digital Media Sales Strategy

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Vertiqal Studios Expands North American Sales Leadership with Strategic Hires in West Coast and Canada
Newsfileยท 2025-06-19 11:15
Core Insights - Vertiqal Studios has expanded its North American sales leadership by hiring two industry veterans, Pano Rongakos and Sotero Bernardo, to enhance its senior sales team [1][5] - The new structure aims to provide comprehensive regional coverage across North America, combining local market understanding with high-level media sales expertise [2][3] Company Strategy - The sales strategy is designed to meet clients' needs both geographically and strategically, allowing for tailored media plans and national campaigns [3] - Chief Revenue Officer Pamela Glassman leads the strategy, leveraging her extensive experience in branded content and digital publishing to build a results-oriented sales team [4][9] Team Composition - The senior sales team now includes: - Pamela Glassman as Chief Revenue Officer - Saad Hussaini as Head of Brand Partnerships for the East Coast - Pano Rongakos as Head of Brand Partnerships for the West Coast - Sotero Bernardo as Head of Brand Partnerships for Canada [8] - Each member brings significant experience from various sectors, enhancing Vertiqal's ability to serve diverse brand categories [5][6] Market Position - Vertiqal Studios is recognized as a leading digital media company, specializing in creating and distributing viral content for brands targeting Gen Z and Millennials [10] - The company manages over 130 channels across platforms like TikTok, Instagram, and Snapchat, producing more than 100 pieces of content daily for an audience exceeding 52 million followers [10]