Core Insights - GIZMART's first project, the Keychron Nape Pro, achieved over ¥300 million in gross merchandise value (GMV), validating the company's digital media-commerce strategy [1][2][7] - The project showcased the company's ability to monetize its platform through collaborative initiatives with global brands, specifically Keychron [1][3] - The campaign demonstrated strong demand, reaching ¥100 million in GMV within the first 12 hours and maintaining momentum throughout the campaign [2][6] Project Details - The Keychron Nape Pro campaign launched on November 20, 2025, and concluded on December 31, 2025, with a total GMV of ¥301,388,103 and participation from 23,602 purchasers [2] - The product concept originated from a personal development initiative by Koichiro Amito and gained traction after its prototype exhibition at the Tokyo Game Show 2025 [3] GIZMART Strategy - GIZMART operates under a multi-year digital media-commerce strategy, integrating editorial insight, product development, and commerce [4] - The platform positions media as co-creators, translating user insights into tangible products [4] Engagement and Trust - Live commerce initiatives, including live-streamed product presentations, facilitated real-time interaction with users, enhancing trust and transparency during the purchasing process [5][6] - The sustained purchasing momentum indicates the viability of a commerce model driven by editorial credibility and user engagement [6] Future Plans - Building on the success of the Keychron Nape Pro, the company plans to expand GIZMART in 2026 with additional initiatives that apply the same editorial-led development model across new product categories [8]