Core Insights - The company has a strong brand and is in the process of pivoting towards digital strategies, indicating a significant shift in its operational focus [1] Group 1: Strategic Evolution - The company had a strategic plan that was initially outlined a few years ago, which has since evolved based on learnings and market conditions [1] - The discussion highlights the importance of understanding the company's historical context and the foundational strategies that have shaped its current direction [1] - The role of key personnel, such as the CFO, is emphasized in the development and execution of the company's strategic vision [1]