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Vail Resorts announces 'My Epic Pro' for Ski and Ride School; new technology creates a seamless, connected and next-level experience
Prnewswireยท 2025-03-17 15:15
Core Insights - Vail Resorts has introduced My Epic Pro for Ski and Ride School, a new technology aimed at enhancing the skiing experience through a connected app that offers features like digital check-in, real-time updates, and skills tracking for the 2025/26 season [1][6]. Group 1: Technology and Features - My Epic Pro will be automatically available in the My Epic app for group lesson participants at Vail Mountain, Beaver Creek, Breckenridge, and Keystone, providing a seamless experience [1][4]. - The app allows users to check-in digitally, receive real-time lesson updates, share photos, track skills, and earn milestone badges, enhancing the overall learning experience [6][7]. - Future updates will include the ability to book, modify, and cancel lesson reservations, as well as in-lesson video sharing [4]. Group 2: Commitment to Guest Experience - Vail Resorts has invested nearly $2 billion in guest experience improvements over the past decade, including innovations like Mobile Pass and My Epic Gear [5]. - The introduction of My Epic Pro aligns with the company's mission to provide an "Experience of a Lifetime" for guests [5][9]. - The company aims to reach a zero net operating footprint by 2030 and is committed to supporting employees and communities [9]. Group 3: Benefits for Guests - My Epic Pro is designed to benefit all guests, particularly parents, by eliminating long check-in lines and providing real-time updates on children's progress during lessons [4][7]. - Skiers and riders can save 20% on group lessons and gear rentals with an Epic Pass, which is currently available at the lowest price of the year [8].