Core Insights - Western Union has launched a new digital service channel in Peru, allowing customers to send money internationally and exchange U.S. dollars via WhatsApp, covering over 200 countries and territories [1][9] - The service aims to enhance customer experience by integrating digital solutions with user-friendly communication tools, reflecting a strategy to engage mobile-first consumers [3][4] - The company reported a 9% year-over-year growth in Branded Digital transactions and a 6% increase in Branded Digital revenues in Q2 2025, indicating positive momentum in its digital offerings [4][9] Customer Engagement - Customers can connect with Western Union's WhatsApp services by messaging the official number, selecting their desired operation, and completing a form, with transactions potentially finalized in minutes [2] - For a limited time, Western Union has waived fees for transfers to select Latin American countries, including Colombia, Mexico, and Venezuela, to encourage usage [2][9] Market Strategy - The initiative in Peru is part of a broader strategy to adapt successful models in high-remittance markets across Latin America and other regions where WhatsApp is prevalent, potentially boosting transaction volumes [4] - The company's stock performance has been under pressure, with shares down 19.4% year-to-date compared to the industry growth of 4.6% [7]