Core Insights - Signet Jewelers Limited (SIG) started fiscal 2026 with strong momentum, reporting first-quarter revenues of $1.54 billion and a year-over-year same-store sales growth of 2.5% driven by its "Grow Brand Love" strategy [1][9] Brand Performance - The three core brands, Kay, Zales, and Jared, achieved a combined same-store sales growth of 4%, significantly contributing to overall performance [2][9] - Kay positioned itself as a romantic gifting destination, introduced new fashion collections, and reduced reliance on promotions, which improved unit sales and margins [2] - Zales targeted self-purchasing consumers with its "Own It" campaign and launched affordable, stackable collections, while also utilizing modern marketing strategies [3] - Jared focused on aspirational luxury, expanding high-end collections and reducing discounting by over 20%, attracting more premium customers [3] Digital and Product Trends - Signet's digital brands had mixed results; Blue Nile rebounded after technical fixes, while James Allen struggled due to low awareness, prompting stronger marketing efforts [4] - Lab-grown diamonds (LGD) emerged as a significant growth driver, now accounting for 20% of overall sales, with LGD penetration in bridal reaching the mid-30% range [4] - Fashion jewelry priced under $500 saw strong improvement due to enhanced assortments, and all three brands reported double-digit e-commerce growth [5] Financial Performance and Valuation - SIG's stock increased by 41.8% over the past three months, outperforming the industry growth of 39.6% [6] - The forward 12-month price-to-sales ratio for SIG is 0.48, lower than the industry average of 0.79, indicating a favorable valuation [8] - The Zacks Consensus Estimate for SIG's fiscal 2025 earnings suggests a year-over-year rise of 2%, while fiscal 2026 indicates growth of 11.2% [11]