Core Insights - Uber Technologies, Inc. and The Kroger Co. are expanding their partnership to integrate grocery and restaurant meal ordering through a unified platform [1][2] Group 1: Partnership Expansion - Starting in early 2026, Uber Eats users will have access to over 2,600 Kroger-owned grocery stores across the U.S., including major banners like Ralphs, Fred Meyer, and Harris Teeter [2] - Customers will be able to order groceries, household goods, and Kroger's private-label products via the Uber Eats app [2] Group 2: Membership Integration - Kroger Boost members will receive an extended free trial of Uber One, which offers discounts on rides and delivery fees [3] - Uber One members will have the opportunity to try Kroger Boost, which includes benefits such as fuel discounts and waived delivery fees on Kroger's platforms [3] Group 3: Digital Innovation and Customer Experience - The integration will allow users to order both groceries and restaurant meals from the Kroger app, enhancing customer flexibility [4] - Executives from both companies emphasize the goal of providing more choice and value through digital innovation [4] - The partnership will also focus on developing new retail media and advertising tools that leverage customer data for personalized promotions [4]