Personalized Pricing Overview - Personalized pricing, also known as surveillance pricing, involves charging individuals based on their perceived willingness to pay [1] - Over 250 companies across various industries are utilizing this pricing model [2] - Industries experimenting with personalized pricing include retailers, ride-sharing apps, and food delivery services [2] Regulatory Landscape - New York has passed a bill requiring businesses to disclose the use of personalized algorithmic pricing [2] - Georgia, California, Colorado, and Ohio have also enacted similar regulations [3] Consumer Impact - A Zip Recruiter study indicated that 60% of individuals paid less with personalized pricing [3] - Supporters argue it enables companies to offer discounts to customers who need them most [3] - Critics express concern that AI-driven personalized pricing may lead to digital price discrimination [3]