You're shopping in a store and you see one price. Then you go online and see something totally different. This is personalized pricing.Sometimes called surveillance pricing. And it's about charging people what they're most likely to pay. What if you were charged more because you had an iPhone.The FTC found that more than 250 companies were using this pricing model across all industries. Retailers, ride share apps, even food delivery services are experimenting with this, which means that you and your neighbo ...