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MMA.inc Partners with Brazilian Jiu-Jitsu Icon Clark Gracie: Accelerates BJJLink Expansion and Unlocks Potential New Revenue Streams Across Over 5,700 New Students
Globenewswireยท 2025-04-28 12:00
Core Insights - Mixed Martial Arts Group Limited (MMA.inc) has announced a strategic partnership with Clark Gracie, a prominent figure in Brazilian Jiu-Jitsu, aimed at digitizing and unifying the martial arts industry [2][4][9] - The partnership will unlock new revenue streams and provide exclusive access to BJJLink, a gym management platform, for Gracie-affiliated gyms [5][8] - MMA.inc targets a global audience of 640 million MMA fans, with 11.8 million active participants in the U.S., addressing the fragmented nature of the industry [9][12] Company Overview - MMA.inc operates four core business units and has a significant online presence with over 5 million social media followers, 530,000 user profiles, and 50,000 active students [12] - The company aims to enhance engagement across fans, athletes, coaches, and gym owners through its technology [12] Partnership Details - Clark Gracie will co-develop content and play a key role in the evolution of MMA.inc's products, including the upcoming Community & Commerce Platform set to launch in Q2 2025 [5][7] - The partnership is expected to provide a comprehensive suite of mobile-enabled tools for BJJ academies, enhancing operational efficiency [6][10] Revenue Model - MMA.inc plans to expand its revenue opportunities through subscriptions, transaction fees, and advertising, creating a scalable business model [10]