Direct - to - Consumer (DTC) Strategy
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Ermenegildo Zegna(ZGN) - 2024 Q4 - Earnings Call Transcript
2025-03-27 13:00
Financial Data and Key Metrics Changes - The company reported an adjusted EBIT of EUR 184 million for FY 2024, down from EUR 220 million in 2023, reflecting a challenging sector environment [21][22] - Revenues for FY 2024 were confirmed at USD 1,947 million, up 2% year-on-year, driven by organic growth in the Zegna brand [15] - Gross profit rose by 230 basis points to USD 1,297 million, with a gross margin of 66.6% [16] - The effective tax rate increased to 30% from 20% in the prior year, primarily due to high non-taxable changes [24] Business Line Data and Key Metrics Changes - The Thom Browne segment experienced a 21% organic revenue decline, significantly impacting adjusted EBIT performance [22] - The Tom Ford Fashion segment reported a loss at the adjusted EBIT level, with the second half of 2024 slightly above breakeven [22] - The Vena segment generated an adjusted EBIT slightly up by 14%, reflecting strategic project pursuits despite a challenging market [23] Market Data and Key Metrics Changes - The company noted a challenging environment in Greater China, expecting a negative trend for the overall region in 2025 [12][34] - In contrast, the company reported strong performance in Europe, particularly in the Emirates, with no signs of deterioration [39] - The U.S. market showed resilience, with positive traction for both Zegna and Tom Ford brands [32] Company Strategy and Development Direction - The company is focusing on direct-to-consumer (DTC) strategies, with expectations for DTC revenues to reach 80% of branded revenues [44] - There is a commitment to sustainability and community care, with ongoing investments in traceable raw materials and diversity initiatives [11] - The company plans to continue reducing its wholesale footprint across all brands, particularly at Thom Browne [12] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism regarding the U.S. market, despite concerns about consumer slowdown [32] - The outlook for 2025 remains cautious, with expectations of low single-digit growth in revenue and adjusted EBIT [13] - Management emphasized the importance of maintaining long-term investments in marketing and CapEx despite current challenges [110] Other Important Information - The company proposed a dividend distribution of EUR 0.12 per ordinary share, totaling approximately EUR 13 million [25] - CapEx for 2025 is expected to remain in the range of 6% to 7%, with significant investments in the new factory in Parma [106] Q&A Session All Questions and Answers Question: Trends in Q1 and U.S. market outlook - Management noted resilience in the U.S. market, with good traction for Zegna and Tom Ford, while expressing concerns about Canada and Greater China [32][34] Question: EBIT margin and DTC growth - Management confirmed that DTC is expected to be the growth engine, with a shift from 73% to 78% in branded revenues [44] Question: Updates on Thom Browne product adjustments - Management indicated significant improvements in product evolution and a more commercial approach to the brand [48] Question: Growth opportunities in China - Management remains positive about China, expecting gradual improvement, particularly among high spenders [60][64] Question: Integration of Tom Ford Fashion - Integration is progressing well, with positive reactions from customers and wholesalers [67] Question: Wholesale channel rationalization - Management confirmed ongoing rationalization, with expectations of continued declines in wholesale across brands [71] Question: CapEx and supply chain updates - CapEx for 2025 is projected to be between 6% and 7%, with the new factory in Parma expected to be operational in the second half of next year [106]