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ZINZINO AB (PUBL.): ZINZINO ACQUIRES TRUVY TO INCREASE DISTRIBUTION CAPACITY IN NORTH AMERICA, LATIN AMERICA, AND SOUTH KOREA
Prnewswireยท 2025-09-25 07:30
Core Insights - Zinzino has completed the acquisition of Truvy, a North American direct sales company, enhancing its distribution capabilities in North America, Latin America, and South Korea [1][9] - The acquisition includes Truvy's distributor database, customer register, inventory, and intellectual property rights, along with 100% of the shares in Truvy's South Korean subsidiary [1][2] Group 1: Acquisition Details - The total annual turnover of Truvy is approximately USD 12 million, and the collaboration is expected to generate growth through synergies in joint networks [3] - Zinzino will pay a fixed purchase price of USD 4 million, fully settled through newly issued shares, with potential additional payments based on future sales development estimated between USD 4 million and a maximum of USD 16 million [4] Group 2: Strategic Importance - This acquisition is part of Zinzino's growth strategy focused on personal health and well-being through innovative biotechnology and a direct sales model [2][5] - The partnership aims to leverage Zinzino's existing technical platform and organization to enhance profitability and expand into new markets [3][5] Group 3: Leadership Perspective - Zinzino's CEO and Truvy's CEO emphasize the importance of personalized solutions in health and wellness, indicating a commitment to modernizing the direct sales experience [6]