Key Takeaways ONON's DTC net sales jumped 27.6%, outpacing wholesale and shifting its sales mix toward direct channels.The DTC share rose to 39.6% of total sales, while wholesale's share dropped 80 basis points year over year.ONON's premium retail and e-commerce strategy aims to deepen customer loyalty and elevate brand positioning.On Holding AG (ONON) aims to shift its business model toward higher-margin channels. The third-quarter 2025 results highlight an aggressive push to shift its sales mix toward the ...