Direct-to-Consumer (DTC) strategy

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ESPN's Streaming Expansion in Focus: Can It Power Disney's DTC Growth?
ZACKS· 2025-10-09 17:20
Key Takeaways Disney launches ESPN's standalone streaming service with AI-driven and interactive features.New NFL and WWE rights deepen ESPN's content slate and boost monetization opportunities.Integrating ESPN with Disney and Hulu reinforces Disney's streaming ecosystem strategy.Disney’s (DIS) latest push into sports streaming puts ESPN’s digital transformation at the center of its Direct-to-Consumer (DTC) strategy. The launch of the standalone ESPN DTC service on Aug. 21, 2025, marks a major milestone in ...