Core Insights - SenesTech, Inc. is transitioning to directly manage sales of its Evolve™ Rat and Evolve™ Mouse products on Amazon, reflecting a strategic focus on e-commerce as a key distribution channel [1] - The company anticipates that this change will increase revenue and enhance margins in the e-commerce segment, building on previous successes [1] E-Commerce Strategy - In 2025, e-commerce accounted for over 50% of SenesTech's revenue, with approximately half of that managed directly by the company [1] - The transition to in-house management of Amazon sales is expected to provide greater control over product presentation and consumer communications [1] - Direct management will enable the company to retain a larger portion of e-commerce revenue and enhance direct-to-consumer capabilities [1] Operational Enhancements - SenesTech has expanded its internal e-commerce resources, including leadership support and operational expertise, to facilitate this transition [1] - The implementation of direct management is set for Q1, with financial benefits expected to be more pronounced in Q2 [1] Product Overview - Evolve is a non-lethal rodent control solution that targets rodent overpopulation by reducing fertility, offering a sustainable alternative to traditional poisons [1] - The product is designed to integrate into pest management programs, enhancing their effectiveness while minimizing reliance on harmful chemicals [1]