Core Insights - Lulu's Fashion Lounge Holdings, Inc. has appointed Heidi Crane as its fractional Chief Financial Officer, effective October 13, 2025, to lead the company's financial strategy focusing on growth, operational efficiency, and long-term shareholder value [1][2][3] Company Overview - Lulus is a California-based attainable luxury fashion brand for women, offering modern and feminine designs at accessible prices, aiming to make women feel confident for various occasions [4] - Founded in 1996, Lulus utilizes direct consumer feedback to refine its product offerings and enhance customer experience, serving millions of customers globally [4] Leadership Experience - Heidi Crane brings over 17 years of CFO experience in private equity and venture-backed consumer brands, having previously led finance teams at companies like FightCamp and BH Cosmetics [3] - Crane holds an M.B.A. from UCLA Anderson School of Management and a B.S. in Business Administration from California State University, Long Beach, and is a licensed CPA [3]