Core Insights - Warby Parker is evolving from a discount direct-to-consumer (DTC) brand to operating physical eyeglass shops across the United States, indicating a shift in its business model and market positioning [1]. Company Overview - Warby Parker is no longer perceived solely as a discount brand, suggesting a potential change in consumer perception and brand strategy [1]. Industry Context - The expansion of Warby Parker into physical retail locations reflects broader trends in the eyewear industry, where DTC brands are increasingly establishing a physical presence to enhance customer experience and brand visibility [1].