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Krispy Kreme Reshaping Distribution in Push for Profitability
WSJ· 2025-11-06 11:58
Core Viewpoint - Krispy Kreme is restructuring its distribution network to focus on selling doughnuts through major retailers such as Walmart and Costco [1] Company Strategy - The company aims to enhance its presence in retail channels by prioritizing partnerships with large retailers [1] Industry Implications - This shift may indicate a broader trend in the food and beverage industry where companies are increasingly relying on retail partnerships to drive sales [1]