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Celsius Takes Control Of Energy Drink Aisle With PepsiCo Partnership
Yahoo Financeยท 2025-09-16 19:15
Celsius Holdings Inc. (NASDAQ:CELH) is tightening its grip on the energy drink aisle as a revamped distribution deal with PepsiCo (NASDAQ:PEP) elevates the company to category captain status, giving it greater control over shelf space and product placement while unlocking new growth opportunities through the addition of Alani Nu and Rockstar to its portfolio. Piper Sandler analyst Michael Lavery reiterated an Overweight rating on Celsius with a $69 price forecast, citing the deeper PepsiCo partnership, the ...