Philanthropic Trends - Charitable giving reached an all-time record of $590 billion [1] - Corporate giving is at its highest level in 40 years, driven by its role as a business strategy [1] - Giving Tuesday saw a 13% year-over-year increase, with $4 billion donated by 38 million people [1] - Individual giving is also on the rise, alongside corporate giving [3] - Donor advised funds are growing, with expectations of a 10-20% year-over-year increase [3] Corporate Giving Strategies - 50% of young adults are more likely to buy from brands that give back [2] - Almost 60% of consumers are willing to pay more for products from companies that do good [2] - 70% of employees want to work for companies that give back and offer matching gift programs [6] - Matching gifts are increasing, including those tied to consumer programs [6] New Charitable Vehicles - New government vehicles for charity, such as "Trump accounts," are emerging, potentially impacting traditional charities [8][9][10]