Core Insights - Wingstop is launching "Wingstop Drop," a series designed to create excitement and anticipation among fans through exclusive offers, flavors, merchandise collaborations, and limited-time releases [1][2][3] Promotions and Offers - The inaugural Wingstop Drop features a Buy-One-Get-One free chicken sandwich promotion available until August 17, encouraging customers to try all 12 flavors of the Wingstop chicken sandwich [3][4][5] - Customers can redeem the BOGO offer using the promo code BOGOSAMMY on Wingstop's website or app for a limited time [6] Marketing Strategy - The initiative aims to integrate "drop culture" into Wingstop's flavor offerings, targeting trendsetters and flavor enthusiasts as the football season approaches [6] - Wingstop plans to continue weekly drops leading up to the start of the football season, promising bold and exciting promotions [5][6] Company Overview - Wingstop, founded in 1994 and headquartered in Dallas, TX, operates over 2,800 restaurants globally, with 98% owned by brand partners [8] - The company reported approximately $5 billion in system-wide sales for fiscal 2024 and has achieved 21 consecutive years of same-store sales growth [8] - Wingstop aims to become a Top 10 Global Restaurant Brand and has been named the Official Chicken Partner of the NBA [8]