Dry January
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Enhance Your Dry January with Mindful Sipping: Try Tilray’s Mollo and XMG Cannabis Beverages
Globenewswire· 2026-01-05 12:00
Core Insights - Tilray Brands, Inc. is promoting cannabis-infused beverages as a mindful alternative during Dry January, emphasizing flavor and cannabinoid consistency [1][2] - The non-alcoholic beverage market in Canada has seen a significant growth of 24% year-over-year, reaching a total of $199 million, indicating a rising consumer preference for alcohol-free options [2] Product Offerings - Mollo and XMG are the two main brands under Tilray's campaign, offering a variety of cannabis-infused beverages that cater to different tastes and occasions [1][2] - Mollo Seltzer includes flavors like Blackberry, Wild Berry Açaí, Lemon, Mango, and Watermelon Lime, each containing 10 mg THC and 20 mg CBG per can [6][15] - XMG offers products such as Cream Soda Zero, Grape Ape Soda, and Tropical Cream Float, featuring 10 mg THC and varying CBG content, with some options being sugar-free [10][11][16] Market Positioning - The campaign positions cannabis beverages as a leading innovation within the non-alcoholic movement, appealing to adults looking for flavorful and mindful drinking options [2] - Tilray aims to elevate consumer experiences through its diverse product range, which includes over 40 brands across more than 20 countries, focusing on wellness and lifestyle [18]
Holiday Spending Was Practical, Predictable Says Julia Wilson
Youtube· 2025-12-26 21:43
Consumer Spending Trends - Holiday spending was stronger than expected, with consumer spending results exceeding analysts' predictions, indicating a practical approach to holiday purchases [1] - The trend of gift cards emerged as a popular choice among consumers, driven by fewer shopping days between Black Friday and Christmas, which caught many by surprise [4][5] Retail Strategies - Retailers are adapting to reach consumers who are less influenced by social media, emphasizing the importance of omnichannel demand and being present where consumers are [7][8] - The complexity of finding the right mix of traditional and digital advertising is highlighted, as consumers still engage with traditional media like TV and YouTube [9] Consumer Behavior Insights - A significant portion of Americans, about one in three, are participating in "dry January," primarily for health reasons and to spend less money, reflecting a trend towards frugality [10][11] - The restrained consumer mindset is influencing purchasing decisions across various sectors, indicating a shift towards health and wellness considerations [11] Retail Operations and Technology - Last-minute shoppers are increasingly required to pick up purchases in-store, emphasizing the need for retailers to enhance their operational efficiency [12] - The use of AI, such as chatbots, is becoming essential for retailers to improve customer service and streamline processes like returns and product assembly inquiries [13][14]
