Core Insights - Innovator Capital Management has launched the industry's first Dual Directional ETFs, designed to provide potential positive returns in both rising and falling equity markets over a one-year outcome period [1][2][11] Product Features - The Dual Directional ETFs allow investors to adapt to changing market conditions with monthly listings, offering fresh outcome periods [3] - The Innovator Equity Dual Directional 15 Buffer ETF™ (DDFN) can yield a 15% return even if the market declines by 15% [4] - These ETFs utilize options to replicate the performance of underlying assets, with an added layer of options to generate positive returns in negative markets, albeit with capped upside potential [5] Market Context - Investors have traditionally sought risk mitigation through alternatives, bonds, or active management, but these strategies often fall short; Dual Directional ETFs present a transparent alternative [6] - Historical data indicates that a 15% Dual Directional ETF would have generated positive returns in 75% of negative market scenarios [6][14] Fund Overview - The Innovator Equity Dual Directional 10 Buffer ETF™ (DDTN) has an upside cap of 13.85% and an inverse cap of 10%, while the DDFN has a 10% upside cap and a 15% inverse cap, both with a 15% buffer [7][8] - The expense ratio for both funds is 0.79% [7] Company Background - Innovator Capital Management has established itself as a leader in Defined Outcome ETFs since its inception in 2018, currently managing over $29 billion in assets under management (AUM) [11][12]