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中国旅游月度报告 ——2025 年 11 月增长趋势向好:酒店每间可供出租客房收入(RevPAR)同比 + 2.1%、海南离岛免税同比 + 27%
2025-12-22 14:29
Summary of China Tourism Monthly Conference Call Industry Overview - **Industry Focus**: China tourism sector, specifically lodging, Hainan duty-free sales, and Chinese outbound travel Key Points Lodging Sector - **Hotel RevPAR**: In November 2025, the blended RevPAR for China hotels increased by **2.1% YoY**, compared to **2.6% YoY** in October 2025, indicating resilience despite being a low season [1][2] - **Average Daily Rate (ADR)**: Increased by **2.9% YoY**, while occupancy (OCC) decreased by **0.8% YoY** [2] - **Segment Performance**: - Economy segment RevPAR rose by **3.8% YoY** (ADR +4.4%, OCC -0.6%) - Upscale & luxury segments saw a **2.1% YoY** increase (ADR +1.4%, OCC +0.7%) - Midscale & upper midscale segments experienced a decline of **2.2% YoY** (ADR -1.3%, OCC -0.8%) [2] - **Year-to-Date Performance**: For the first 11 months of 2025, the blended RevPAR declined by **3.9% YoY** with ADR down **1.0%** and OCC down **2.9%** [2] Duty-Free Sales - **Hainan Duty-Free Sales**: Accelerated to **27% YoY** in November from **13.1% YoY** in October, driven by new policies, wealth effects, and concert events [1][3] - **Per Capita Spending**: Increased by **41% YoY** to **Rmb 7,232**, while the number of buyers saw a decline of **10% YoY** [3] - **Product Imports**: Cosmetics imports rebounded to **4% YoY** from a decline of **41% YoY** in October, apparel imports rose by **14%**, while watch imports fell by **20% YoY** [3] - **Future Outlook**: Positive sales trends are expected to continue into the peak season, potentially aiding in the earnings recovery of CTG Duty Free [3] Outbound Travel - **Travel Trends**: There was a deceleration in Chinese outbound travel in November compared to October, attributed to the typical low season for leisure travel [4] - **Travel to Japan**: Growth slowed to **3% YoY**, reaching only **75% of 2019 levels**, down from **98% in October**, influenced by recent travel warnings from the Chinese government [4] - **Shift in Demand**: Anticipated shift in demand towards other Asian destinations or increased domestic tourism [4] Companies Mentioned - **Atour Lifestyle Holdings Ltd** (ATAT.O) - **BTG Hotels** (600258.SS) - **China CYTS Tours Holding** (600138.SS) - **China Tourism Group Duty Free Corp** (601888.SS) - **H World** (HTHT.O) - **Samsonite Group SA** (1910.HK) - **Shanghai Jinjiang International Hotels** (600754.SS) - **Shangri-La** (0069.HK) - **Songcheng Performance Development** (300144.SZ) [34] Additional Insights - The hotel sector is expected to maintain a stable RevPAR trend into December, with Atour identified as a top pick due to its rapid expansion and focus on sleep-oriented retail [1] - The duty-free sector's recovery is bolstered by favorable policies and consumer spending patterns, indicating a positive outlook for earnings in the upcoming peak season [3]