Key Takeaways TSCO's 1Q25 comps fell 0.9% due to weak seasonal demand and cautious consumer spending. Investments in loyalty, supply chain and remodels aim to drive engagement and ticket growth. E-commerce strength and a growing private-label mix support TSCO amid rural market softness.Tractor Supply Company (TSCO) faces a critical juncture as it balances long-term growth ambitions with mounting rural market pressures. In recent quarters, softer discretionary spending, weaker agricultural demand and weath ...