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Penske Automotive saw premium luxury sales miss targets in Q4 2025
Yahoo Finance· 2026-02-17 11:00
Core Insights - Penske Automotive Group experienced a decline in sales of German luxury brands due to tariff disruptions, a shift towards battery-electric vehicles, and a challenging operating environment in the UK [2][3] Sales Performance - New sales of German luxury brands fell by 20% in the U.S. and 22% in the U.K., with a decrease of over 2,800 battery-electric vehicle units compared to Q4 of the previous year [3] - BMW of North America reported U.S. sales of 117,506 units in Q4, down 3.4% from Q4 2024, while Mercedes-Benz USA reported 79,350 units, down 12% [5] - For the full year, BMW's U.S. sales reached a record 388,897 vehicles, up 4.7%, and Mercedes-Benz's sales were 303,200, up 1% [6] Financial Performance - Penske Automotive reported a net income of $186.7 million in Q4, a decrease of 25.4% year-over-year, and a full-year net income of $937.9 million, down 3.6% [7] - The retail automotive segment achieved record revenue and gross profit in both Q4 and the full year, with parts and service revenue of $831.9 million in Q4, up 5.1%, and $3.2 billion for the full year, up 5.3% compared to 2024 [8] Market Share - Premium-luxury brands constituted 71% of Penske Automotive Group's worldwide dealership revenue in 2025, with BMW leading at 25%, followed by Porsche at 10%, Audi at 9%, and Mercedes-Benz at 8% [4]