Core Viewpoint - Blink Charging Co. has partnered with Universal Media to launch the EV Totem, which combines EV charging solutions with digital media displays, aiming to enhance the EV charging experience and create new revenue opportunities for brands and property partners [1][3][4]. Group 1: EV Totem Concept - The EV Totem features dual 55-inch high-definition digital displays positioned seven feet above ground for optimal visibility, even when vehicles are parked [3]. - This innovative platform provides real-time, location-based advertising and integrated analytics, enhancing its value as a mobility and media platform [3][4]. - The first installation of the EV Totem is located at Mountain View Village in Salt Lake City, Utah, with plans for further expansion to other high-traffic locations [1][2]. Group 2: Strategic Collaboration - The collaboration between Blink and Universal Media aims to transform the EV charging experience into a dynamic media platform, delivering relevant content to drivers while they charge [4]. - The EV Totem is designed to unlock new opportunities for brands, property partners, and communities, potentially creating additional revenue streams [3][4]. Group 3: Company Background - Blink Charging Co. is a global leader in EV charging equipment and services, facilitating the transition to electric transportation through innovative solutions [6]. - The company operates a proprietary, cloud-based network that manages and tracks EV charging stations and associated data, with strategic partnerships across various location types [6].