Key Problem & Opportunity - India has 340 million untapped homemakers, representing a significant workforce with diverse skills [1] - Only 23% of urban women in India are part of the workforce, and this number is decreasing year on year [1] - Unlocking the potential of homemakers is not just a moral duty but a catalyst for India's next economic revolution [1] Barriers & Challenges - Women face difficult choices between personal and professional ambitions due to higher education, marriage, and motherhood [1] - 12% of women drop out of the workforce before marriage, and 73% drop out to take care of their children [1] - Limited opportunities exist for homemakers to accommodate personal and professional goals while remaining committed to caregiving roles, including limited access to upskilling, flexible work, and family support [1] Solutions & Transformations - Technology is shattering traditional barriers, creating new pathways for women to earn, learn, and lead from home [1] - Digital access (smartphones, internet, e-learning), digital commerce (social media, UPI), and financial inclusion (digital banking, microfinancing) are transformative forces [1] - Success stories of women like Sursurbhi earning ₹40,000+ per month through online creative skills, Darshana teaching jewelry design online, and Poonam opening a fashion boutique in her village demonstrate the potential [1] Impact & Future - 85 million women are active borrowers today, and 18 million women are registered as owners of micro, small, and medium enterprises [1] - Unlocking the power of Indian homemakers can lead to unprecedented GDP heights, increased consumption, higher employment, healthier and more educated children, and stronger communities [1][2] - Simple steps to support this movement include supporting education and skilling for women, encouraging learning, supporting women-led businesses, advocating for financial inclusion, and changing the narrative around homemakers [2]