Core Insights - LVMH's stock rose 5.3% despite reporting declines in revenue and profits for the first half of 2025, indicating that results were better than feared and investors may believe the stock has bottomed after significant declines [1][2]. Financial Performance - LVMH's revenue declined 3% year-over-year on an organic basis, while operating profits fell 15% in the first half of 2025 [3]. - The Fashion & Leather Goods segment, which accounts for nearly half of LVMH's revenue and about 80% of operating profits, experienced an accelerating decline, with first-half revenue down 7% [4]. - The company reported a healthy operating margin of 22.6%, attributed to its strong brand portfolio and diversification, despite the overall revenue and margin decline [8]. Market Context - Prior to the earnings report, LVMH's stock had fallen 14.6% year-to-date and was over 45% below its all-time high, reflecting significant pessimism due to U.S.-China trade tensions [2]. - Investors appear to believe that the recent stock decline has created a solid bottom, viewing LVMH as a potential turnaround story if economic conditions improve in the U.S. and China [9].