Core Viewpoint - Both Archer Aviation and Joby Aviation are emerging leaders in the electric vertical takeoff and landing (eVTOL) aircraft market, attracting investor interest as they prepare for commercial operations [1][2]. Archer Aviation - Archer Aviation is pursuing a dual strategy by selling its Midnight eVTOL aircraft to operators and offering a direct-to-consumer aerial ride-share service [4]. - The company has secured significant agreements, including a deal with United Airlines for up to $1.5 billion in eVTOL purchases, and partnerships with Abu Dhabi Aviation and Ethiopian Airlines [5]. - Archer is also exploring defense applications through a partnership with Anduril to develop hybrid eVTOL aircraft, aiming for contracts with the Department of Defense and NATO allies [6][7]. Joby Aviation - Joby Aviation adopts a vertically integrated approach, developing components in-house and planning to manufacture and operate its aircraft rather than selling them to other companies [9]. - The company has strong backing from major investors like Toyota, which is investing up to $894 million, and partnerships with Uber and Delta Air Lines to enhance its transportation services [10][11]. - Joby's strategy positions it for substantial upside potential, particularly in airport transfer services for Delta passengers [11]. Investment Considerations - Both companies represent significant opportunities in the evolving travel industry, with Archer appealing to those interested in defense applications and Joby attracting investors focused on transportation services [12][13].