Health & Wellness Industry Challenges - Over 70% of Americans are either obese or overweight, indicating a significant health challenge [5] - Less than 5% of Americans lead a healthy lifestyle despite numerous diet and exercise options [5] - The health of American children has deteriorated over the past 17 years due to chronic disease and obesity [7] - There's a growing gap between lifespan and health span in America, with increased evidence of cancer among younger people [6] Proposed Solution & Approach - The industry needs a new approach to health, focusing on behavioral change and incorporating social sciences [8][20] - Building motivation by integrating physical activities and dietary programs with social goals is crucial [21] - Emotional force and strong relationships have a powerful influence on health and happiness [23] - The industry should promote the idea that healthy behaviors are a means to strengthen social and emotional relationships [25][26] Actionable Strategies - Define your end game by identifying specific aspirations and priorities beyond weight loss [29][30] - Create a social sustainability plan with daily, weekly, monthly, and annual social activities to sustain healthy behaviors [30][31] - Leverage success by internalizing healthy habits and routines to achieve functional fitness [31][32]