Emotional design
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If you were a color… Which color would you be? | Marie-Gon Vos | TEDxPune
TEDx Talks· 2025-09-25 15:26
Color Perception and Influence - Color is not inherent in objects but is a translation of light waves by the brain into emotion, influencing perceptions and decisions [3][4] - Color impacts emotions faster than thoughts, affecting physiological responses like pupil dilation and heart rate [6] - Conscious use of color can shift energy and influence behavior, as demonstrated by examples like pink locker rooms reducing morale and pink jail cells reducing aggression [6][7] Practical Applications of Color - Color can be used to guide behavior, such as using yellow and black for airport signage to facilitate navigation [8] - Blue color suppresses appetite, making it useful for weight management [9] - Specific colors can affect energy levels, with bright colors like lipstick red increasing alertness and dull grays causing fatigue [10] - Cool roofing, using white paint on rooftops, is a cost-effective and simple solution to reduce heat in cities [11] Future Trends in Color - Artificial intelligence is creating new colors and personalized color experiences based on emotional data [12][13] - Future applications of color include dynamic color changes in homes and clothing based on mood and environmental conditions [12] Social Impact of Color - Color can be a catalyst for social change, as demonstrated by the transformation of a slum community in Pune through the use of vibrant colors [16][17] - Color is a universal language that transcends cultural barriers and influences various aspects of life, including food, clothing, purchasing decisions, trust, and love [17][18]