Core Viewpoint - In the post-pandemic era, companies are attempting to re-establish traditional office etiquette by discouraging personal discussions and opinions in the workplace, particularly regarding sensitive topics like the war in Gaza and social issues [1] Group 1: Company Actions and Reactions - Following the murder of conservative activist Charlie Kirk, several companies, including Delta Air Lines, United Airlines, and Nasdaq, have suspended or fired employees for their social media posts related to the incident [2] - This trend marks a significant escalation in employer scrutiny over employees' personal social media expressions, encouraged by government officials urging the public to report such posts [3] - Companies face pressure to act on social media behavior, but yielding to this pressure may complicate their operational dynamics [4] Group 2: Challenges of Content Moderation - If the trend of monitoring employee social media continues, companies risk becoming content moderators, a role that presents significant challenges due to the volume of content and the complexity of gray areas [5] - A more manageable approach for management is to remind employees of existing social media policies, as many may be unaware of them [6] Group 3: Consistency and Policy Implications - Consistency in enforcing social media policies is crucial to avoid accusations of political bias, as companies should not change their standards based on current political climates [7] - The effectiveness of pressure tactics on companies is evident, as seen in the case of Jimmy Kimmel's show being taken off the air, which involved high-level decision-making within Disney [7][8]